It’s no surprise that woman-owned businesses are on the rise!
A recent study shows that “between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400).” In addition, evidence shows that when woman-owned businesses achieve financial stability, they are more inclined to give back to help their local communities. That’s the good news…
The other side of that news is that, like all emerging businesses, women-owned businesses often face significant challenges as they try to grow and succeed. Generating awareness is one of those challenges – surrounded by larger, more established competitors, can take unreachable amounts of money to generate adequate marketing and media to compete and make an impact. As an independent, female-owned business, I often face similar challenges and know that I’m not alone.
Since I launched BRA-sériē three years ago, I’ve met so many inspiring women along this incredibly wonderous, challenging and rewarding journey – which is what inspired me to take my advocacy for all woman-owned businesses to another level.