BRA-sériē is reinventing the bra strap from a functional necessity to a fashion accessory. Seriously, when I saw those clear "invisible" straps flooding the market, I knew it was time to disrupt the norms.
At BRA-sériē, we're breaking the "norms" and making bra straps freakin' beautiful and stylish. Our styles are TRULY fashionable --- some even call them "shoulder candy!"
I'm thrilled to be collaborating with you and thank you for joining me on this journey!
Tammi Relyea, Founder, BRA-sériē
A passionate, energetic and visionary mom-preneur, Tammi Relyea is on a mission: it’s time to reinvent the bra strap!
After hearing many women ask, “What do I do with these boring bra straps?” Tammi saw the need to evolve the bra strap from a functional necessity into a stylish fashion accessory.
In 2017, she launched her first lines -- the Black Box, Grey Box and Neutral Box Collections -- introducing women across the United States to her innovative brand called BRA-serie featuring stylish interchangeable bra straps from dainty to daring.
Prior to launching BRA-serie, Tammi spent over a decade in the non-profit sector raising funds for abused and neglected children. Her professional career also includes working in entertainment advertising and graphic design studios.
Through BRA-serie -- a business operated by women, for women -- Tammi’s mission is to create a global company that inspires personal expression and promotes a positive self image