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Welcome Beautiful!

BRA-sériē is reinventing the bra strap from a functional necessity to a fashion accessory. Seriously, when I saw those clear "invisible" straps flooding the market, I knew it was time to disrupt the norms.

At BRA-sériē, we're breaking the "norms" and making bra straps freakin' beautiful and stylish. Our styles are TRULY fashionable --- some even call them "shoulder candy!"

I'm thrilled to be collaborating with you and thank you for joining me on this journey! 

Tammi Relyea, Founder, BRA-sériē

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My Story

A passionate, energetic and visionary mom-preneur, Tammi Relyea is on a mission: it’s time to reinvent the bra strap!


After hearing many women ask, “What do I do with these boring bra straps?” Tammi saw the need to evolve the bra strap from a functional necessity into a stylish fashion accessory.


In 2017, she launched her first lines -- the Black Box, Grey Box and Neutral Box Collections -- introducing women across the United States to her innovative brand called BRA-serie featuring stylish interchangeable bra straps from dainty to daring. 


Prior to launching BRA-serie, Tammi spent over a decade in the non-profit sector raising funds for abused and neglected children. Her professional career also includes working in entertainment advertising and graphic design studios. 


Through BRA-serie -- a business operated by women, for women -- Tammi’s mission is to create a global company that inspires personal expression and promotes a positive self image


I'm always looking for new and exciting opportunities. Let's connect.


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